UI Designer
Lauren Feijoo
15 Weeks
Figma
Adobe Creative Suite
ProtoPie
Utla Beauty is an American beauty chain store. It offers a wide selection of beauty products, such as cosmetics, skin care, hair care, and fragrances, as well as operates salon and other beauty services.
Ulta Beauty has the mission of using the power of beauty to bring out the possibilities within every person.
Ulta Beauty has the mission of being the destination “All Things Beauty, All in One Place”. Ulta Beauty website did not fit their brand voice and needed a new aesthetic.
A full redesign of the Ulta Beauty website was needed. I chose to go with the idea of expressive artist with bold and bright colors to make the website more playful and make the user feel like they can express themselves through cosmetics.
