Integrated Campaign
Lauren Feijoo
15 Weeks
Adobe Creative Suite
Figma
The fashion industry produces and sells somewhere between 80 billion and 150 billion garments a year globally. It's estimated that 75% of clothes that are made, are never sold and are often destroyed or brought to landfills.
ThredUP is an online thrift store where you can buy and sell high-quality secondhand clothes. ThredUP is extending the life cycle of clothing, changing the way consumers shop, and ushering in a more sustainable future for the fashion industry.
ThredUP is transforming resale with the mission to inspire a new generation of consumers to think secondhand first. With ThredUP "Rewearing is Caring" campaign, we don't want to destroy our planet, we want to make a difference.
The U.S. throws away a equivalent of about 70 pairs of pants per person in waste from clothes and footwear each year. Studies have shown people throw out clothing after wearing items an average of 7 to 10 times. A study from the U.K. found that 1 in 3 respondents consider clothes to be old after one to two wears.
With ThredUP donation bins, you can donate your clothes and get $10 off your next purchase.