UX Designer
UI Designer
Lauren Feijoo
Alex Yerkovich
Danielle Wenzler
Zhixin Jia
15 Weeks
Adobe Creative Suite
Figma
Insomnia Cookies started with a group of college friends in the dorms looking for some late night snacks.
When the sun goes down, the insomniacs come out.
The founder created the company in 2003 doing late night food deliveries to cater to people like him, insomniacs.
Parents miss the moments they’ve had with their kids and feel they’re neglected from real life activities. Kids in this generation don't realize the opportunities given to them, and have a short attention span. They don’t realize that activities like baking with family could be enjoyable and fun.
A new application that is an extension of the Insomnia Cookie brand. This app will allow kids and families to make their own Insomnia Cookies, in a fun and enjoyable way. This will include video and manual tutorials, the opportunity to purchase baking kits, a social media aspect where they can display their creations, and occasional in-person events.
Tiff’s Treats is a privately held cookie manufacturing and delivery company. The company produces classic, baked-to-order cookies, and brownies.
What Works
- When placing an order, you can either choose a new order or repeat a previous order
- When placing an order, you can either choose yourself or to someone else
- Can track the delivery order
- Can choose the delivery date
What Doesn't Work
- The UI design is not that appealing, very simple.
- Does not have baking kits, just baked cookies/brownies delivered to your door
- Your address depends if you can order for a delivery (my location was not in delivery zones).
Crumbl Cookies is an American-based, tech driven franchise-model cookie company that was founded in 2017 by cousins Jason McGowan and Sawyer Hemsley. As of 2022, the brand has over 500 retail stores in over 47 states in the United States.
What Works
- Clean look
- High rating
- Easy to use quick to sign up
- Tell you how many people is ahead
What Doesn't Work
- User other app delivery
- Ask for tips automatically (additon)
When I want to eat cookies, I want to bake and decorate with mom and dad, so I can enjoy what I made and spend more time with my family.
When I get home after a long day at work, I want to try and find new/fun ways to spend time with my kids, so I can create a stronger emotional bond between us while also making an educational impact.
We believe that learning how to bake in a fun way with family at a young age will achieve the beginning of “soft skills” (communications, creativity, positive attitude, etc). We will know we are successful when we see a development of togetherness and setting traditions.
We believe that a personable connection between parents and their children will achieve an interactive way of learning that builds teamwork. We will know we are successful when we see trust created from real-life activities and experiences.
Discover the "Family Batters" recipe book to bake deliciously different Insomnia Cookies. Select one to follow by video tutorials or reading step-by-step, and favorites ones to try later.
Once you’ve taken your cookies out of the oven, Snap a pic and share it on the “Sweet Memories” community page!
Scroll through, and like or comment on other people’s homemade creations.
Also, check out the events section for future “Happily Homemade” events happening near you.
“The Cookie Jar” features a variety of baking and ingredient kits. Purchase products that’ll spark your creativity, especially extra sprinkles for the kids. Once you’ve purchased, you can also keep track of your current and past orders.
In the account menu, you can view your saved recipes, previous order history and track your deliveries.
