Brand Designer
Lauren Feijoo
Taylor Stone
Emily Wasserman
15 Weeks
Adobe Creative Suite
Forever 21 is an American fast-fashion clothing store. It offers a wide selection of clothes, jewelry, shoes, bags, and accessories.
Forever 21 mission is to inspire all customers shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value.
Forever 21 targets customers in their early 20s. Since the brand name is Forever 21, the brand fails to attract anybody outside the target group.
A full rebranding of the Forever 21 was needed. We decided to change the brand name to Forever Young to attract a wider range of consumers. Instead of the bright yellow, we decided to do pink to make the brand more playful.
The Everyman
The Magician
Empowering
Rejuvenating
Eternal
Fashionable
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