Integrated Campaign
Lauren Feijoo
Kate Wallace
Alex Yerkovich
Jeanette He
Nicolette Constantinides
6 Weeks
Figma
Adobe Creative Suite
After Effects
Premiere Pro
Every generation revisits the past in either music, fashion and pop culture. Whether it's the 70's 80's or 90's, by looking to the past, people are able to pick the trends they connect with the most.
Created an integrated campaign encouraging Gen Z users to sell more on eBay.
In today's digital age it can easily be assumed you've bought something online, but selling isn't as common. Gen Z is less likely to sell online compared to prior generations. eBay is the original online destination for preloved items.
Buying is more common than selling in today's digital age. Older generations are more likely to sell online compared to Gen Z.
How can we encourage this new generation to take advantage of this digital market on eBay?
Every generation revisits the past in either music, fashion and pop culture. Whether it's the 70's, 80's, or 90's, by looking to the past, people are able to pick the trends they connect with the most. With the trend cycle coming back into style every twenty years, we are due for a 2000's revival and with that comes the demand for items that were once popular during the new millennium.
eBay will encourage Gen Z to send off their beloved items with a letter, sharing old memories between them as they "break up" with their 2000's junk.
