ROLE

UX/UI Designer

MY TEAM

Lauren Feijoo
Alex Yerkovich
Nicole Kubinski
Ethan Gonzales

DURATION

15 Weeks

TOOLS

Adobe Creative Suite
Figma
After Effects
ProtoPie
Miro

About

Weather apps are a part of our daily routine. Check it in the morning, check it at night, all to make sure we are prepared for what awaits us outside our homes. However so many of these apps feel clinical and data-centric, with their barrage of numbers and not-so colorful designs.

Everyone has different lifestyles, meaning they have unique needs. So we find that once you can control what you REALLY need to keep track of, you can control the weather.

AccYou was designed for all of the You's out there. The design incorporates a color and a symbol system that recognizes a need to be united, yet diverse.

The Problem

The problem with AccuWeather was the lack of human-centric features that help the users curate a weather app that suits their specific needs.We want to make AccuWeather the only weather app someone will use for anything they need so they don’t have to check and recheck other resources to keep track of the weather

The Solution

New in-app features that will introduce in-depth customizability options, notification controls, and localized community updates.

Redesign current application to create a more personalized experience based on a user’s needs.

Case Study Video

Competitor Analysis

Weather Channel

What Works:
- 10 day forecasting
- Provides hourly forecasts and exact hours
- Shows “Feels like” right below to the true temperature
- Great Radar

What Doesn't Work:
- No page for latest news
- No customization
- No real hierarchy based on users wants & needs
- Lack of clear navigation

Apple Weather

What Works:
- Minimal & modern UI
- Dynamic animated backgrounds
- Easily accessible
- Available both on iPhone & Apple Watch

What Doesn't Work:
- No customization
- Lack of common features
- Missing the option for detailed info

Weather Bug

What Works:
- Quick swipe navigation
- Clear visual icons
- Simple layout

What Doesn't Work:
- Boxy layout with no hierarchy
-Large sections taken up by ads
- Interface feels outdated

Empathy Interviews

We utilized in-person interviewing and a virtual questionaire, for a total of 55 responses answering questions on weather app usage, weather preparation, and how weather affects lifestyle.

Our Findings

- People mainly care only about temp and precipitation despite age, profession, or hobbies
- A lot of Apple Weather users
- Pre-downloaded + Storage + Lazy = CONVENIENCE
- Simple, quick access and convenienceIf they need more info, they go to Google for news
- Accuracy is important to them
- Basic Info vs Detailed info
- Preparing for outfits is common

Empathy Interviews

Journey Maps

POV Statements

HMW

Taskflows

ACCUWEATHER UI DESIGN